KFC Australia was forced to beat a hasty retreat from its latest promotional tweet for new food products after its racy nature was not taken lightly on social media.
The tweet read: "Warning. #NSFW. Something hot and spicy is coming soon…" and had picture of a couple sat on a couch, with the woman reaching for something on her grinning male friend’s lap, that has been pixelated.
The innuendo was quickly condemned on Twitter, with several users claiming the tweet was both offensive and sexist.
Misogyny manifested by sexual discrimination,belittling of women, violence against women, and sexual objectification of women.
— Casey Phoenix (@caseyphoenix)
— The Radical Feminist (@thirdwavefem)"Finger Lickin' Good" was gross, but this is absolutely disgusting,
Real poor form with your social media What a cock up!!!
— Funkosis (@langmonster)
KFC Australia has since apologised and removed the tweet, saying it had made an "error in judgment".
We are very sorry for our earlier tweet on H&S - we didn’t mean to offend and removed it when we realised we’d made an error in judgment.
— KFC Australia (@KFCAustralia)
The controversy, however, did lead to KFC Australia trending on Twitter, and spread the word about the brand’s upcoming new food products.
— Flight Facilities (@flightfac)Whether or not you got offended by 's tweet, it worked coz it's trending. The hyper-offended are now advertisers' easiest promo
Others also wrote in defence of KFC Australia’s tweet, highlighting the conversations around the issue that continued long after the tweet was removed.
Just catching up on whole tweet outrage. Seriously, when did we lose our sense of humour? Social justice warriors, go away
— Higgo (@Higgo74)
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