LONDON - Magic 105.4 has signed a partnership with The Royal Botanic Gardens, Kew, to sponsor Kim Wilde's Secret Songs radio show.
The deal will run until the end of July and aims to promote the World Heritage Site throughout the summer during its 250th anniversary.
The sponsorship was brokered by Havas-owned media planning and buying agency Arena BLM. It links Wilde's passion for gardening with suggestions for ‘Secret Songs' or guilty pleasures.
The deal includes sponsorship tags, editorial recordings from Kew Gardens and competitions to win the ‘Ultimate Kew Gardens Experience'.
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