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Google Glass backlash

Ever since Google announced its controversial Glass glasses, which allow people to take pictures using a "discrete" headset, privacy concerns have been a concern.

But the tech world seems to be less impressed by the product and its wearers attending the conference.

3rd Glass wearer spotted candidate.

— Rob Brown (@robbrown)

And it's not surprising given where some wearers were using them...

Seriously people, wearing Google Glass to the toilet is not cool

3D Printed Food

3D printing, a technology that has picked up momentum in the past 18 months, was also on display with 3D-printed confectionery.

In the tweet below, Richard Stokes, the global marketing and new business director at Maxus, is seen tasting a 3D-printed sugar cube.

eating 3d printed sugar

— Jenny Smith (@jenny1997)

Meanwhile, a machine captured in this Vine video prints Oreo cookies in 3D for attendees.

Julian Assange Skypes it in

Speaking from Ecuador's London Embassy, the founder of Wikileaks Julian Assange addressed an SXSW audience via video link.

saying national security journalists are new political refugees.

— James Swift (@James_A_Swift)

The talk was not well received by the former Burberry and Topshop marketing director and founder of Innovate7, Justin Cooke.

Massive disappointment in the air at the talk. No conversation just a rambling moment. Be nice to hear more depth

— Justin Cooke (@JC7777)

And the talk was reportedly not well received by the room, either, with technical difficulties seeming to be an issue.

This session is a reminder that there's still some ground to cover in live video conferencing technology & reliability

— katyzack (@katyzack)

Eric Schmidt, Neil deGrasse Tyson and inspiration

Following on from the release of their book The New Digital Age in 2013, Eric Schmidt and Jared Cohen, Google's executive chairman and director of Ideas, respectively, took to the stage to talk about government, society and cyberwar.

The room where the talk was being held started to fill up nearly an hour before the "tech stars" were due to appear.

Schmidt, Cohen, Levy. The rockstars of tech. Techstars, if you will.

— Arena Media UK (@ArenaMediaUK)

Schmidt also commented on the recent WhatsApp purchase by Facebook:

THE on Whatsapp sale: "Let's celebrate capitalism. $19bn and they're 50 people? Good for them!"

— Loulla-Mae ES (@LoullaMae_ES)

And, in a separate discussion, the scientist Neil deGrasse Tyson, was a big draw with his talk about dinosaurs and space.

Dinosaurs didn’t have opposable thumbs or a space program. If they did, they would’ve deflected that astroid.

— Eric Pait (@ericpait)

There is so much to be impressed with in the universe. Don't be distracted by things that are not impressive.

— Sarah Settele (@ssettele)

Please let the next Jurassic Park film be in space

— Marc Koz (@mjkoz)

Lessons for adland

The discussion around marketing and advertising continued on Twitter, with realtime marketing, social engagement and data privacy key trends of the weekend.

"Real-time marketing is becoming the new 'viral'. Clients call and say, 'Make me a real-time makreting campaign!'" Yup.

— Liz Taylor (@lizsayz)

Create a culture, make it part of the DNA, & ensure marketing is everyone’s job is how thinks about says

— Marshall Wright (@marshallwright)

crowd saucing - remember if you didn't hire them you can't fire them. It's not a quick fix solution

— Jenny Smith (@jenny1997)

We need better knowledge around cyber security. Squirrels have taken down the power grid more times than hackers.

— Engine (@EngineLondon)

Kevin Bacon gives everyone a "Bacon number" of 1

If you search Google for "Bacon number" and then the name of a celebrity, you are given a calculation of how many degrees of separation there are between that celebrity and Kevin Bacon. The lucky audience at SXSW just decreased their separation by appearing with him in this Vine video posted by Lance Ulanoff, the editor-at-large of Mashable.

Grumpy cat

And it wouldn't be a tech festival without the appearance of at least one internet sensation. And, who better to make the point that cats are the key to "going viral"?

. I HAVE A BOAT.

— Grumpy Cat (@RealGrumpyCat)

This article was first published on ±±¾©Èü³µpk10live.co.uk