The agency has created 30 new print ads to promote Diesel's autumn/winter collection and used the images as briefs for 30 creatives to make short films, which are to be hosted on .
The advertising campaign will run globally in fashion and lifestyle titles, starting this week. Each of the images uses the idea that anything is possible in the world of daydreaming -- all the models are shown eyes closed and lost in their own worlds, often in surreal situations and positions.
Taking up from this point, the short films also feature many surreal images, such as barking grandmothers, antique pornography and people who have animals living inside them.
The films have been made by artists, animators, filmmakers and illustrators from all over the world, including Peepshow and Tundra from the UK.
As well as being hosted on the website, there will be a DVD of the films distributed throughout Diesel stores. The company has hinted that there is also a "secret film" on the DVD.
The campaign was created by art director, Karen Heuter, and copywriter, Dave Bell, at KesselsKramer, with photography by Viviane Sassen and Martine Stig.
Bell said: "Why is Diesel so interested in daydreaming? Most of all, because the best adventures are inside your head. You can be anything you want in your fantasies -- no matter who you are and where you are. Dreams are an important supplement to reality and Diesel hopes to inspire people to create their own world."
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