TMS’s brief will include on-pack promotion and experiential activity. Kerry Foods said the agencies experience with McDonalds in communicating to kids and families played a large part in the decision to award the agency the account.
Kerry Foods marketing director said: The understanding The Marketing Store has of our target audience enabled them to identify specific opportunities to further grow and develop the Cheesestrings brand. It was insight and expertise that made it the clear choice.
Kerry Food’s roster include Fallon, which handles it digital and above the line advertising accounts.
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