The campaign targets the stations' West Midlands FM listeners with 48- and 96-sheet posters, and national digital listeners with ads in Kerrang!, Q and Motor Cycle News magazines and on FHM and Zoo's websites.
The ads, by ODD Creative, mix up the names of two bands to show the breadth of the playlist -- so, Stereophonics and Oasis become "Stereoasis".
Adrian Serle, managing director of Kerrang! Radio, said: "This campaign helps dispel the myth that we just play thrash metal. We don't, and that's why we're the fastest-growing radio station in the West Midlands."
The station began broadcasting in June 2004.
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