LONDON - Kenco coffee is launching a press campaign across IPC titles Marie Claire, Essentials, woman&home and Ideal Home.
The six-figure campaign will launch this month and run for three months.
The ad will include a special bookmark to draw attention to the ad. In addition to driving sales, the campaign is designed to raise awareness of the brand's association with the Rainforest Alliance.
The creative is tailored to the readership of each magazine. It includes themes around ‘me-time', ‘catching up with friends' and ‘thinking time'.
The deal was brokered by Southbank Solutions and Starcom Mediavest.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpg)