Kelly's of Cornwall "School of Cornish" by Isobel

Dawn French narrates a campaign for Kelly's of Cornwall that offers a few insights into the Cornish language, and promotes the brand's parlour range of take-home ice cream.

Shots of everyday life in the county are used to illustrate a range of Cornish words, including Leel (local), Gwari deu (game over) and Spenys (knackered). The scenes, including a lonely scarecrow in a field, a lost football up a tree and an exhausted cyclist struggling to climb a steep hill, were chosen to show off the local area and culture.

The films launched across digital and social channels on Monday 22 May.

Credits

UK head of marketing at R&R Ice Cream
Agency
Creative partner
Creative directors
Account partner
Account director
Account executive
Planning director
Production company
Producer
Director
Sound design
Sound designer
Post production

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