The includes tips on saving time in the mornings, a questionnaire linked to a competition, and nutritional information on the health benefits of eating breakfast.
Much of the promotional activity for the week, which runs from September 6 to 10, will take place online, with Kellogg's partnering sites including and .
Alyson Greenhalgh-Ball, head of nutrition Kellogg's UK & ROI, said: "Online's immediacy and accessibility makes it a highly effective vehicle through which to tap into our audience's lifestyle and communicate the nutritional and social benefits of breakfast."
The microsite was created by Manchester-based agency magneticNorth. PR for National Breakfast Week is by Munro & Foster.
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