Kellogg's Bran Flakes "Art of breakfast" by Leo Burnett

Kellogg's Bran Flakes wants to challenge the perception that many whole wheat foodstuffs are not tasty.

The cereal brand's latest ad demonstrates the different ways a breakfast can be created from a simple base of Bran Flakes.

The work is set to a soundtrack by French hip hop producer, Roger Molls.

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