The activity is designed to highlight the tie-up between Rice Krispies Squares and the charity fund-raising day this Friday.
The campaign is visiting universities – a first for Kellogg’s – and sees students have their picture taken by vending machines and morphed into a smiley face by face-recognition technology.
The experiential campus tour is part of a wider £1m marketing campaign which includes outdoor advertising and digital activity, and will promote the Red Nose Day partnership.
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