±±¾©Èü³µpk10

The food giant is reducing the amount of salt in its Rice Krispies and Corn Flakes by 30%, while levels in its Coco Pops and Ricicles will drop 33%. From March, Kellogg's Frosties and Crunchy Nut recipes will contain 23% less salt.

The company forecasts the move will decrease Britain's annual salt intake by approximately 300 tonnes.

It will also ensure that none of the company's most popular cereals will now be classed as "red" (high) for salt using the FSA's Traffic Light food labelling scheme.

Alyson Greenhalgh-Ball, head of nutrition at Kellogg, said: "For the past 12 years we've been listening to our shoppers and taken down the amount of salt in our food.

"We've been doing this slowly. We take people's palates with us and so they don't notice any difference in taste. Since 1998 we've taken over 45% of salt out of our cereals."

For Kellogg's Rice Krispies-based foods the salt has been replaced by rice and for the Corn Flakes-based foods more corn has been added. This has a negligible impact on total calories and other nutrients for each product.

No salt replacers are being used.

Greenhalgh-Ball said: "In spite of breakfast cereals only accounting for 2.8% of the salt purchased in the nation's shopping baskets, we hope this move shows people we are serious about reducing salt."

The move follows repeated warnings from the FSA that the nation is eating too much salt, calculating the average daily salt consumption is 8.6g, which is 43% above the recommended limit of 6g.

The figure is linked to 14,200 premature deaths a year from conditions linked to high blood pressure, including strokes and heart attacks.