The new deal will see sponsored links from Google displayed on product search results pages on Kelkoo's 10 existing sites across Europe. Sponsored links will also be displayed on any new international sites that Kelkoo launches in the future.
The deal will make Kelkoo the first shopping comparison site to list sponsored links from both Google and Yahoo!
Yahoo! sold off Kelkoo last year.
The deal will give Kelkoo customers more comprehensive search results, with the ability to view relevant content from Google and Yahoo! in addition to results from Kelkoo's own listings from more than 10,000 online retailers.
The agreement will also give more retailers, such as those who advertise with Google and who are not currently listed on Kelkoo, the ability to access Kelkoo users by appearing in Google's sponsored-links section.
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