Kelkoo hires head of marketing at Premier Inn

Kelkoo, the shopping comparison site, has appointed Premier Inn's head of marketing Steve Conway to the newly created role of European brand marketing director.

Kelkoo: appoints Steve Conway as European brand marketing director
Kelkoo: appoints Steve Conway as European brand marketing director

Conway, who was marketing chief at the Whitbread-owned hotel chain for nearly three years, was responsible for redeveloping the brand and website.

Prior to Whitbread, Conway held senior marketing roles at the Discovery Channel, the BBC and Group Danone.

Conway will report to Chris Simpson, chief marketing officer at Kelkoo, and will be responsible for developing consistent branding in all markets and developing integrated communications around the website relaunch, taking place later this year.

Kelkoo, which was founded in 2000 and was previously owned by Yahoo, claims to attract more than 10 million unique users a month. It has supplied 6.5 million offers from more than 1,000 retailers in the UK and the nine other European markets.

Whitbread is recruiting for Conway's replacement

In January, Kelkoo branched into group buying, with the launch of a luxury comparison site Kelkoo Select.

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