Perfect Fools, the Sweden- and US-based international digital agency, has created an interactive viral website for the launch of Ariake - the first trainer designed specifically for the sport of free running.
Ariake has been co-designed by the sport's founding father, Sebastien Foucan.
Foucan, who appeared in the opening scenes of Casino Royale, was personally involved in the creation of the website, which sees him demonstrate his athletic skills across giant letters of the alphabet.
On landing at the site, visitors are prompted to type a personal message. Each letter then becomes part of an assault course for Foucan to perform on.
The site complements a European and US marketing campaign that includes a 30-second TV ad, plus print ads.
In addition to the interactive element on the homepage, the site also features a profile of Foucan, and a behind-the-scenes 'making of' film.
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