JWT scores a hole in one with latest HSBC golf ad

LONDON - Jeff Mills, 94-year-old veteran golfer, stars in HSBC's new ad, which aims to launch the TV career of the 'oldest swinger in town'.

The "swings" television ad, which was created by JWT and breaks on June 12, celebrates the diversity in the way golfers swing their clubs, supporting the bank's position on local differences.

Golfers from all walks of life, age and ethnicity were selected for the ad including Mills and eight-year-old Eleonora Galetti.

It starts with each golfer limbering up to take a shot and then goes on to show their different swing skill.

The spot ends with the tagline "no two golf swings are the same. How wonderful" and highlights the diversity of the sport, which is now believed to be played by around 60m people across the world.

Joseph Petyan, business director at HSBC Global, said: "This execution forms part of a wider programme of golf activity supporting HSBC's golf tournaments around the world.

"It builds on the HSBC brand campaign and dramatises the diversity in world golf in an engaging and humorous way."

Creative directors on the ad were Greg Martin and Mike McKenna, while the ad was directed by Daniel Levi.

MindShare handled the media, while the production company is Independent and post production was provided by The Mill.

The spot will run globally as 50-, 30- and ten-second commercials.

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