London-based creative agency Antidote was launched in 2003 by Tim Ashton, former Bates UK creative director and founder of media-netural agency Circus.
Since its launch, Antidote, which has five full-time staff and a team of creative freelancers, has worked on a diverse range of projects since launch including redesigning The Lancet medical journal, launching a new vodka for Absolut and creating the "Got to know?" campaign for Discovery Channel.
Craig Davis, JWT's chief creative officer worldwide, said: "Tim Ashton and the team at Antidote are formidable forward thinkers who bring great talents, fresh perspectives and new ways of working to our offering."
Ashton said: "Antidote's approach as an ideas company with no predetermined output chimes perfectly with JWT's ambition to provide the big brand ideas that people want to spend time with. It looks likely to be an exciting journey."
Prior to Circus and the three years he spent at Bates, Ashton's advertising career spans 18 years taking in stints at Lowe, HHCL and Bartle Bogle Hegarty.
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