Most read: Aldi spoofs John Lewis Christmas ad with its own man on the moon
with a tactical ad for telescopes.
The budget supermarket chain’s "Christmas friend" ad, created by McCann Manchester, features its own lonely old man living on the moon, who compares the price of a telescope sold by John Lewis with a cheaper one sold by Aldi.
However, Marketing's Shona Ghosh writes that the ad does not compare the exact telescope. A spokeswoman told Marketing:
In order to make this a comparable advert we were required to select a John Lewis telescope that had a comparable spec to the Aldi Premium Telescope.
The telescope that featured in John Lewis’ Christmas advert was not comparable to ours, therefore we selected one from John Lewis that was, the Celestron AstroMaster LT76AZ Reflector Telescope £109.95.
And if you're wondering how Aldi could get away with such a blatant rip off, that's because it's not a rip off, but a parody.
As , "This Aldi advert takes advantage of the new parody law which came into force a year ago."
Pitches: GSK launches review of ad agency roster
, 北京赛车pk10's Gurjit Degun reports.
A source close to GSK said the company is looking to consolidate agencies within its various product categories. Roster and non-roster agencies are involved in the review.
Sensodyne toothpaste, Piriton allergy treatment, and Panadol pain-relief medication, are among the brands under review. The Grey network creates advertising for Sensodyne, Piriton and Panadol.
CHI & Partners picked up the global advertising account for the Maxinutrition sports-nutrition range in 2013. TBWA handles the creative account for Aquafresh, another GSK toothpaste brand.
There's plenty more to pick over, including and .
People news: Twitter names Dara Nasr UK managing director
, replacing Bruce Daisley, 北京赛车pk10's Maisie McCabe writes.
Nasr will take on responsibility for the entire UK business, which includes engineering, media partnerships, research, marketing and communications, as well as Twitter’s sales team.
After joining Twitter from Google as the head of sales in November 2012, Nasr was promoted to sales director in February last year.
Latest ads: New M&S moments
Cast your mind back 20 days ago, when Two of these moments, "adventures in stars" and "adventures in glitz" are released this week. The former screens today, while the latter debuts on Saturday.
Read the initial story for .
Dave Trott: Changing the game
In this week's column, Dave "don't hate the playa, hate the game" Trott brings our attention to a small town that has registered themselves abroad (don't think about it too hard, just go with it) to avoid paying tax, like certain large corporations.
Why? Apart from dodging a ton of tax, they're hoping to get the tax loopholes closed. They're (drum roll, please), changing the game. .
Compiled by Jonathan Shannon
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