Most read: Burberry makes customers the star of their own fashion campaign
While today's most read is, we told you about that in yesterday's 18:05 bulletin, so the next most popular story is the news that visitors to Burberry's flagship store on Regent Street can , thanks to a partnership with Google.
±±¾©Èü³µpk10's James Swift writes that the Burberry Booth uses real-time video stitching to insert people into – a pastiche of Billy Elliot – starring Naomi Campbell, Elton John and Romeo Beckham, among others.
In the booth, users are filmed jumping on the spot. The footage is then spliced into a 15-second edit of the ad, which is emailed to customers who are encouraged to watch and share their video on YouTube.
TV: ITV signs three-year deal to broadcast The Voice
ITV has confirmed from the BBC in 2017, ±±¾©Èü³µpk10's Omar Oakes reports.
As part of the three-year deal between ITV and Talpa Global, the programme's creator, there will be a three-season commitment for a spin-off show.
There is also a two-series contract in place to show another spin-off show, The Voice Kids, which has not yet featured in the UK.
The Voice has been a global hit since premiering in 2010 and being broadcast on the BBC since 2012, when it reportedly paid £22 million to outbid ITV for the show's rights.
The show's fourth and last series on the BBC is set to air in January 2016.
Debates: Science is 'squeezing out the art in advertising'
A Thinkbox sponsored Parliamentary Debating Group voted that , at the House of Commons last night.
±±¾©Èü³µpk10's Maisie McCabe writes that Charles Vallance, the chairman and founder of VCCP, proposed the motion. He said growing numbers of people are in "danger of putting the precision cart in front of the persuasion horse".
He said: "It sounds innocuous but look again and you begin to understand it’s the end of art. It’s the end of thinking differently. The end of building brands in public for everyone in plain view".
Opposing the motion was Marco Bertozzi, the president, global clients at VivaKi. He argued that expanding the use of data can also help elevate the roles of marketing and marketing directors within businesses.
While the gathering voted in favour the motion, we're sure this is not the last we'll hear about the eternal battle between good and evil, er, creative agencies (not implying they're the good guys) and ad tech providers (not implying they're the bad guys).
Social media: Predictions for 2016
It's been a big year for social media and 2016 will be too. But what will change? that while smartphones will remain the most important device for social in the near future, social will start to become "invisible", moving away from platform-based design to overlaying almost any screen.
Francis also suggests 2016 may be the year social becomes a commercial channel, offering brands the chance to start generating revenue from social.
And finally, the continued rise of messaging apps will turn social back to an interactive technology, rather than the passive newsfeed dominated pastime it's become.
Read the full piece.
Virals: Game resurrects social media hit 'Christmas Shopping Simulator' for Black Friday
Merry Christmas. Game's gift to you, the chance to tool around with an off-brand Grand-Theft-Auto-goes-shopping video game, at work. And it's all in the name of "research".
Marketing's Charlotte Mceleny reports that retailer Game has created Christmas Shopping Simulator 2: Black Friday, a sequel to one of the biggest social media hits of Christmas 2014 and a Brand Republic Digital Awards winner.
The game has been updated for this year with new features and new shops, such as Meat Buns Burger Bar and Britain’s Got Talons (the falconry shop for everybirdy), according to Game.
Download it, again in the name of research, at .
Compiled by Jonathan Shannon
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