Stevie Spring, chief executive, Future Publishing - Chair of Judges 2008
The judges recognise what they are judging as the best that have entered that year, not as the best of all time - it's comparative judging. You have to remember that: you're not being compared with the great and good of forever.
Kathryn Jacob, chief executive, Pearl & Dean
A bit of testimonial never does any harm - and it helps if it's the client. Get them to give you feedback. I have been a judge where the client turned up at the presentation and I've thought "crikey, they must be pleased to have come all the way here".
Paul Curtis, deputy managing director, Sky Media
I would like to see a greater emphasis on outcomes. Sometimes we are in danger of judging craft over results. Effectiveness should be a requirement in all submissions, but its emphasis should vary according to the awards category.
Grant Millar, joint managing director, Vizeum
I came in from holiday to do the judging. I do it for the same reason I do the media business course - it's really important that as agencies we are always pushing forward, celebrating best practice. It's about the integrity of thinking and execution.
Steve Auckland, managing director, Metro
I thought the standard last year was excellent. There were two outstanding presentations that made it a very difficult decision. I expect the question is "where would you put the money if you were a client?" This is how the winners should be judged.
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