Through the syndication deal with t5m, Joost will offer footage presented by Pink Floyd's bassist Guy Pratt and Eglantina Singg from MTV Latin America, with performances and backstage interviews from tonight's Brit Awards.
Joost said next week's footage from London Fashion Week will include interviews, backstage drama and front-row opinions.
Stacey Seltzer, senior vice-president of international content acquisition and business development at Joost, said t5m offers the behind the scenes and celebrity interviews "Joost viewers crave" and the BRIT Awards and London Fashion Week are "seminal cultural events" in the UK.
Charlie Muirhead, chief executive and founder of t5m, said the company's close relationship with talent will ensure Joost's users feel like they are being invited back stage to the after party, rather than "just jostling for a place on the red carpet".
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