The , created in-house by Jetix Europe's online and interactive team, includes games based on 'Sly 2' characters and aims to familiarise children with the game before its launch.
The 'Sly 2' site is available in 11 languages and gives users the opportunity to win a host of prizes by pulling off a daring heist with the help of Sly and his gang.
The website is supported by 30-second spots, designed and developed by Jetix, airing on Fox TV and Jetix channels in nine countries.
Mel Alcock, executive director of commercial sales at Jetix, said: "We are very excited to be working with Sony Entertainment Europe on an integrated campaign of this scale. The campaign is an excellent example of the skills and solutions offered by Jetix Europe's commercial sales unit on a pan-European basis."
Jetix Europe will also be working with Sony to support the forthcoming release of PlayStation2 game 'Ratchet and Clank 3', also with the development of a website.
Jetix Europe is the new name of Fox Kids Europe since its rebrand at the beginning of this year.
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