Jeremy Kyle signs up to his first consumer brand ads

Media / Entertainment

March 04, 2015

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Jeremy Kyle signs up to his first consumer brand ads

Horseracing TV channel Racing UK has recruited talkshow host Jeremy Kyle to front a marketing campaign to encourage people to subscribe to watch its coverage of the Cheltenham Festival.

Jeremy Kyle in Racing UK's television ad

It is the first time Kyle, who is famous for his eponymous, confrontational daytime TV talkshow, has endorsed a consumer brand.

Kyle said: "I am not going to put my name to anything and everything but racing is different. Apart from our kids, racing is mine and [his wife] Carla’s number one passion."

He is featured in a range of Racing UK marketing including TV and press ads and direct mail.

The festival, in which Kyle hopes to have a couple of his horses running, runs from 10 to 13 March. He will also appear as a pundit on Racing UK during the four days.

Racing UK’s director of marketing, Clive Cottrell said: "Jeremy has had countless offers to work with other brands but Racing UK appealed as we’re a well-known and respected organization, which returns all its profits to the sport."