Brand experience agency iblinkworld has been brought in to activate the seven-day event, which kicked off at the on 14 October.
For the past six days shoppers have been able to take part in a variety of F1 themed activities while road testing Virgin Media's latest products.
The event culminates tomorrow with Button racing around a bespoke high-speed circuit in a super-charged Mercedes SL AMG.
Designated viewing areas will be set up around the track as well as a specially-created paddock area, complete with Brawn GP replica car, Formula 1 simulator, Winnebagos, a Mercedes showcase and a ‘speedy car wash' area.
Button won the title of World Champion after coming fifth in the Brazilian Grand Prix this weekend.
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