LONDON - Riverford Organic Vegetables, the organic vegetables, fruit and dairy business, has appointed Jellyfish to handle its pay-per-click search account.
The agency won the account without a pitch and will work on a cost-per-acquisition basis.
As part of a customer acquisition drive, Jellyfish has created a campaign site to drive paid search traffic.
While the initial roll-out will have a national focus, the campaign will be developed to introduce customers directly to local suppliers using targeted search.
Results will display links to personalised landing pages featuring suppliers in the relevant postcode area, rather than national results.
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