Wills was strategic planning director at MPG and has previously worked at Naked and Saatchi & Saatchi. His experience adds a further dimension to the skill sets at JCDecaux, according to group sales director Spencer Berwin.
"The opportunities now available in the out-of-home market are streets ahead of where they were even two or three years ago. Open@JCDecaux will keep our clients ahead of the game, devising ways to create imaginative and outstanding campaigns and helping them understand the breadth of opportunity available," Berwin said.
The new division was endorsed by Abbott Mead Vickers BBDO's planning director George Bryant, who said: "A move like this helps the whole industry to move forward".
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