The Tottenham Court Road network incoporates 53 sites, which claim to reach 65,000 daily visitors in the heart of the media, telecoms and design district.
Another pack called the "Wealth Corridors" will to bring together the capital's four tower structures, the A40 tower, the M4 torch, the A3 tower and the M3 tower, with a combined 6.5 million impacts.
Other developments include an "International Capital" network, incorporating 450 of its Heathrow Première sites, and "The London Spread" package, which includes 10 Première 500 billboards, 20 PrimeTime digital screens and 50 day-part, 48-sheet scrolling billboards.
"The Global City Spread" reaches passengers at Luton, Heathrow, Stansted and Gatwick with digital billboards, day-part scrollers and Première 500 billboards.
For the "Square Mile" network, JCDecaux has selected Première and digital panels on routes into the city, combined with StreetTalk phoneboxes, which, along with Clear Channel’s phoneboxes, are the only roadside out-of-home sites in the City of London.
The "Quick Hit" network is a one-week campaign that includes 30 96-sheets, 10 Première 400s and three giant Première 1000s. The "En Vogue" network includes selected sites close to shopping destinations including the West End, Westfield and Heathrow Terminal 5 and the "Heathrow to Harrods" network includes selected airport and roadside sites.
David Lambert, director of London at JCDecaux, said while other media experience their worst audiences in the capital, outdoor consumption was 68% higher than in the rest of the country.
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