JCDecaux's existing footprint of 91 scrolling panels, each with three faces, across 84 branches of Waitrose will expand to 111 panels across 104 stores by the end of January 2011.
The new stores include Brighton, Kenilworth, Sidmouth and Newbury, and .
A spokeswoman for JCDecaux said the expansion follows a substantial increase in the brand count carried year-on-year in 2010 with clients from a range of new categories, including Disneyland Paris, MasterCard and Cadbury Fair Trade.
Spencer Berwin, managing director of sales, at JCDecaux, said: "JCDecaux is expanding our Waitrose network to give advertisers even greater access to this premium audience.
"The network continues to attract new advertisers such as Smeg, drawn by the upmarket profile and the sales uplifts that can be achieved at the UK's fastest-growing major grocer."
after a competitive tender. It began selling ads on the sites in February 2008.
In December 2010 to 500 screens before the end of 2011 by adding a national rail six-sheet network and expanding its shopping centre network.
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