The Smartlists have been compiled using information acquired from over 25 consumer-facing companies and offer clients three options.
The first enables marketers to choose from a series of consumer categories, including mother and baby (280,000 households), young family (540,000 households), mail order mums (480,000 households), child savings plan (360,000 households) and charity donors (1.4m households).
The second option enables clients to create their own Smartlist using a combination of 300-plus lifestyle variables.
Both the above options are charged at £140 per 1,000.
The third option is a Smartlist tailored to a client's specific needs, based on its customer database, whereby Jaywing identifies the most relevant data match. This option is charged at a set-up fee of £1,000 and at £140 per 1,000 for data bought thereafter.
Shaun Crawford, a consultant at Jaywing, said: "Lists remain a vital resource for clients to identify and target potential customers.
"By building in these analytical elements within Smartlists, our clients can ensure they purchase the most appropriate data at the outset, vastly improving their targeting whilst improving the relevance of the communication ultimately received by consumers.
"Our three-tier option means every client can be smart, and cost-effective, about the data they acquire."
Jaywing is a member of Digital Marketing Group.