The animated film, 'Living with ADHD', was created by Story Worldwide and is shot through the eyes of a child living with the condition. It blends scenes of the child's day with educational facts that dispel previous misconceptions of the condition.
The film is part of a strategic and targeted awareness campaign by the pharmaceutical company and is aimed at those living with or treating the condition on a daily basis.
The film is available on and on a dedicated microsite . Viewers are encouraged to share the film with friends.
Jon King, Story Worldwide, UK managing director, said: "The film's been designed to kickstart a proper debate about the condition, as part of a wider integrated communications programme, and does it in a way that’s fun and interesting to watch – so that parents, teachers and doctors can help make sure that children with ADHD get the help and support they need. Hopefully, we’ve achieved that."
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