James set up the agency's ideas generation initiative Notion, which encouraged Starcom staff to create new thinking through a series of workshop activities.
Figtree consists of animators, illustrators, event organisers and branding consultants who work on campaigns for clients including Orange, Mazda, Sony Ericsson and the Co-op Group. James has been employed by the independent network, which now wants to enhance its strategic department.
James said: "I always wanted to work within a smaller environment and this position is very hands on. I just wanted to do some pure brand strategy.
"Joining Figtree will let me apply the skills that I gained at Starcom to marketing issues and not just communications issues, which was the main field I wanted to be in. What I did at Starcom was very much a precursor to this."
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