The automotive company, owned by Tata Motors of India, said that it will use the platform to support its global markets, giving communications professionals editorial control over local website copy to engage customers and generate increased sales.
Jaguar Land Rover said that it required a single consolidated platform on which to power its global websites and selected Alterian Content Management for its "easy to use technology, user friendly interface, multilingual capabilities and flexible working processes".
The aim is for its digital communications channels to be managed by "business people not the IT department".
Jaguar Land Rover believes that tight integration between the Alterian Content Management platform and its current CRM systems will support a more personalised online experience for customers.
Alterian said that Jaguar Land Rover's investment in Alterian Content Management forms the hub for the group's website platform, and that in turn feeds into the car company's eCRM tool which is provided by Aplicor.
David Eldridge, CEO of Alterian, said: "In today's economic climate, driving sales and converting prospects into paying customers have become increasingly important.
"The website is quickly becoming a company's most powerful marketing tool, and so it is vital that the communications team have direct control over the website and the ability to change content as required.
"To succeed in these uncertain times, companies need to maximise their online presence and ensure that prospective customers receive a personal and relevant experience when they visit a company's website."
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