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The third ad in United Biscuits' brand relaunch for Jacob's features a trio of bridesmaids miming Black Box's Ride On Time.

Grey London created the TV spot, which advertises Jacob’s Cracker Crisps, packets of which are shown contorting to seemingly mime along to the song with the bridesmaids. The ad is the third in Jacob’s £15 million brand campaign, promoting Cream Crackers and Mini Cheddars, along with Cracker Crisps.