Buick, which has a long relationship with the agency, wanted to find an environmentally friendly, interactive and all-inclusive way to communicate.
"We created a fully immersive, 3D environment reflective of the Buick brand. Prior to the launch, Jack Morton delivered an email campaign inviting the audience members to 'attend' the virtual event," said a Jack Morton spokesperson.
Alongside the presentation, for which email invites were sent out, users were able to download press releases and content.
Jack Morton said that more than 10,000 page views were recorded on the day of the event, and attendees, on average, spent nearly half an hour in the virtual environment.
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