The agreement means the two brand experience agencies can forge new business opportunities with Nordic brands.
Julian Pullan, president, EMEA, of Jack Morton Worldwide said: "Nine Yards is aligned with Jack Morton’s way of thinking. We have always enjoyed working with Scandinavian brands and seem to have a good cultural and creative fit. We hope this strategic partnership will bring us many new opportunities to do so."
Janne Björge, chief executive of Nine Yards, added: "Jack Morton is a great inspiration for Nine Yards. We have a similarity in ethos, ambition and culture, and we’re looking forward to building our relationship and our business together."
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