The Best Experience Brands study also found that 78% of consumers agree that they would pay a premium for a brand that offers a unique experience. However, just 26% said their past brand experiences have been extremely unique.
As part of the study, consumers were asked to rank the influence of a variety of factors on how they experience brands. The research shows how these so-called ‘experience drivers’ can be adjusted based on audience and industry sector.Jack Morton's chairman and CEO, Josh McCall, said the company carried out the study to help clients understand how to become an experience brand, or be a better one.
He said: "Today more than ever, consumers are bombarded with choices and options, so investing in a unique experience is one of the most important things brands can do to stand out, drive awareness and create customer advocacy. As technology and globalisation makes markets even more crowded and competitive, experience brands are going to become even more important."
You can read the study in full .
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