The experiential agency is teaming up with campaigner Alex Rose and his Solve This Ongoing Problem (STOP) campaign against gun and knife crime, to introduce the 'Education is the Key' initiative.
The event titled Start, Think 'n' Stop will be filmed by Channel 4 as part of a programme on the STOP campaign and will be attended by leading artists, celebrities and community leaders.
It will provide an opportunity for the community to come together and support and insipre individuals to take an alternative path to gun and knife crime.
"Seeing Alex's passion, commitment and ability to make a genuine difference at such a young age is truly inspiring," said Jack Morton EVP managing director, EMEA, Julian Pullan. "We believe this campaign is vital and are delighted that so many of our partners and suppliers agree."
"Friends and family members have died because of gun and knife crime. I want young people to stop carrying weapons and think about what else is out there, apart from joining a gang. Start Think 'n' Stop is about inspiring others to do something positive - everyone has a talent they can use and the event is a celebration of that and a chance for us to start saving lives now," said Rose.
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