Chamarette will lead the digital team in the agency’s London office. His immediate remit includes working with broadcasting service Freeview, having recently launched the brand’s ‘Entertainment. It’s even better when it’s free’ campaign.
Chamarette has more than seventeen years’ experience as a digital specialist, having worked for agencies such as Positive Digital, Publicis Modem and WARL. He has led accounts for brands such as Dixon Retail, LG Electronics, Hewlett-Packard and BT.
Julian Pullan, president EMEA of Jack Morton, said: "Keith’s vast wealth of experience and creativity along with his clear passion for our industry is outstanding. He is an exciting addition to our EMEA team and I’m delighted to add his invaluable expertise to our work with clients across brand experience."
Chamarette added: "I’m thrilled to be joining the team. Jack Morton’s drive to create extraordinary work and the opportunity to develop an even more seamless unity between live experience and the digital world is what attracted me to the agency.
"Digital touch points are now such an integral part of everyday life. It is imperative that we are placing this behavioural insight and knowledge at the forefront of our planning and ideas."
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