Jack Morton drafted in for Euro voter campaign

The European Elections Roadshow is to use Jack Morton Worldwide for its UK leg.

European Parliamentary Elections
European Parliamentary Elections

The roadshow, a ‘non-partisan' pan-European awareness campaign drawing voters' attention to the forthcoming European Parliamentary elections, will feature a series of five installations representing some of the main topics over which the European Parliament has influence.

Energy, family life, healthcare, jobs and recycling will all be represented as the campaign hits roads from 13-29 May.

The experience will also include an information desk, viewable by the passing public, which will relay a live feed displaying the volume of people walking through each door (demonstrating the level of interest in each topic). 

This will be further supported by ambassadors stationed at each door to encourage interaction and relay information.

"It is essential that the awareness campaign physically goes to the people, reaching out and connecting with voters in an accessible and engaging way," said Dermot Scott, head of the UK Office of the European Parliament.

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