IVillage to gain sister website

LONDON - NBC Universal is launching a new fashion, beauty, entertainment and lifestyle website targeting 18 to 28-year-old women. Kalimocho.co.uk is being styled as the younger sister of NBC Universal's women's website, IVillage.co.uk. It launches on 22 April.

IVillage: sister website called Kalimocho to be launched
IVillage: sister website called Kalimocho to be launched

The website will provide bite-size information across a variety of subjects, including beauty and fashion tips on a budget, advice on places to go out in the UK from other 20-somethings and career advice.

Kalimocho will allow female Twitter and Facebook users to track and discuss issues they face on a day-to-day basis.


Ads on the new site will be sold by the existing iVillage sales team, led by iVillage sales director Rahman Mohammed.

Lulu Phongmany, business development and marketing manager of IVillage.co.uk, said Kalimocho was the "perfect place" for young aspiring women to go for news and advice.

Phongmany said the site understands the "needs and desires" of 18 to 28 year-old women and provides the perfect place for advertisers and brands to "build a dialogue" with their consumers.

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