‘The Little House’ drew an average of 5.94 million viewers between 9pm and 10pm, a 23.2% share of the available audience and up 900,000 and 2.8 share points on the year-to-date average for the Monday 9pm slot.
A spokesman for ITV said yesterday ITV1 had its best Monday share since 31 May 2010 with 20.5% of the viewing audience.
The penultimate episode of long running BBC spy drama ‘Spooks’ had its lowest audience of this series, with an average of 4.93 million viewers and a19.2% share between 9pm and 10pm.
‘Masterchef: The Professionals’ performed strongly for BBC Two with 3.06 million viewers between 8.30pm and 10pm last night, an 11.9% share of the TV watching audience.
‘Daybreak’, ITV1’s flagship morning show which began last month, gained more than 200,000 viewers to achieve an average audience of 816,800 yesterday, according to unofficial overnight viewers.
Last week was the half term holiday for many schools across the UK and who moved from the BBC earlier this year, averaged an audience of just 579,500 viewers.
ITV has dismissed widespread speculation that ITV is considering pulling Chiles and Bleakley from the show, which was supported at launch by a high profile marketing campaign, due to disappointing audience figures.
An ITV spokesperson said: "'Daybreak' marks the first major change in breakfast television for 17 years and, as a newly launched breakfast show, ITV’s ambition is to build a strong brand for the long term."
Yesterday BBC One’s ‘Breakfast’ also had more viewers than last week with an average audience of 1.66 between 6am and 9.15am, giving it two times the audience of its commercial rival.
The average audience for ‘Breakfast’ was 1.40 million last week.
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