ITV1's new cop drama Identity beats Crimewatch

The first episode of ITV1 cop drama 'Identity' beat the real life crime in 'Crimewatch' on BBC One during primetime last night, according to unofficial overnight figures.

Keeley Hawes: stars in ITV1's Identity
Keeley Hawes: stars in ITV1's Identity

‘Identity’, created by ‘Waking the Dead’ writer Ed Whitmore and starring Keeley Hawes from ‘Spooks’ and ‘Ashes to Ashes’, was watched by an average of 5.79 million viewers between 9pm and 10pm last night, 24.7% of the available audience.

The long running ‘Crimewatch’, presented by Kirsty Young was watched by an average of 3.2 million people between 9pm and 10pm, a 13.8% share of the TV watching audience.

The penultimate episode of this series of the business reality programme ‘Mary, Queen of Shops’ was watched by an average of 2.8 million viewers between 9pm and 10pm, 11.7% of the available audience.

Channel 4 got its highest ratings of the day for ‘The Sex Education Show: Am I Normal?’ which was watched by an average of 2.4 million people between 9pm and 10pm, a 10% share of the available audience.

An additional 428,100 people watched the show, which aims to tackle the nation's sexual ignorance, on Channel 4+1.

The final part of a documentary series on Five, ‘Extraordinary People: The Girls Who Share a Head’, was watched by an average of 902,400 between 9pm and 10pm, a 3.8% share.

The latest episode of the final series of ‘Big Brother’ on Channel 4 was watched by an average of 1.76 million on Channel 4, a 7.7% share of the available audience. A further 462,600 watched ‘Big Brother’ on Channel 4+1.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content