ITV1 signs movie deal with Universal

LONDON - ITV1 has signed what it hopes will be a ratings-boosting deal with US film studio Universal that will give it broadcast rights to recent movie hits including 'About a Boy', 'The Mummy Returns' and 'American Pie 2'.

The licensing agreement gives ITV1 terrestrial television rights to Universal's 2001-2003 theatrical titles, including films from the UK’s Working Title Films, as well as titles from Universal's feature film library.

ITV has recently scored well showing primetime movies beginning in the early evening. Its current season of Bond movies on Wednesday at 8pm has proved a ratings winner.

As well as hits like 'About a Boy', the deal includes upcoming cinema releases such as 'The Hulk' and 'Red Dragon'. The library titles range from 'Terminator 2' to 'Murder on the Orient Express'. Also included in the agreement is a selection of titles from Universal's library of more than 34,000 hours of television programming.

Jeremy Boulton, ITV controller of acquisitions, said, "Universal has been experiencing tremendous success and this agreement secures the studio's incredible slate of films for ITV1 in the UK. We look forward with relish to screening these great movies for our viewers."

"We are very excited to be building our relationship with ITV1 in the UK," Universal Studios television distribution co-president Belinda Menendez said. "This agreement underscores its commitment to provide viewers with the best features Hollywood and the UK have to offer."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content