ITV1 HD 'the brighter side just got brighter' by ITV Creative

ITV1 HD 'the brighter side just got brighter
ITV1 HD 'the brighter side just got brighter

ITV1 HD launches its new channel with a TV and outdoor campaign, showcasing its biggest stars in shinier, brighter high definition.

The channel promises to get viewers even closer to the action in shows such as Britain's Got Talent, Coronation Street and World Cup football.