The Bill 'view from the frontline' by ITV Creative

The Bill 'view from the frontline' by ITV Creative
The Bill 'view from the frontline' by ITV Creative

ITV Creative has produced a new on-air promotion in a bid to re-brand established drama series The Bill as it moves to a new weekly spot of 9pm on Thursdays.

The Percy Faith Orchestra provide a melodic soundtrack as a series of frozen snapshots from the show transform into slow motion action sequences.