ITV1 'beach' by Bartle Bogle Hegarty
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Advertiser
ITV -
Agency
Bartle Bogle Hegarty -
Sector
Media / Entertainment Brands and Television brands
Last weekend, Bartle Bogle Hegarty unveiled its new brand ad for ITV1 featuring the strapline "the brighter side".
"Beach" is the first ad in the new campaign, which attempts to position the channel as entertaining and upbeat.
