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��pk10 Media Awards winners 2025: Branded Content - TV & Cinema

April 16, 2025, by Staff

, O2 was inescapable. Ultimately, 4.3m people viewed the series, including its ITV1 broadca...

Peter Crouch stands behind a bar looking at a sat on a bar stool in front of him

Paddy Power unveils idents for sponsorship of Channel 4’s First Dates

April 08, 2025, by Shauna Lewis

could have another go.” Paddy Power's first TV sponsorship was for ITV1 and ITVX's n...

Big Brother hosts AJ Odudu and Will Best

Celebrity Big Brother names headline sponsor for 2025 series

April 07, 2025, by Shauna Lewis

in a series of idents throughout the show airing on ITV1 and ITVX. The idents, created by ...

People's Postcode Lottery "Is your door in the draw?" creative for the spring draw 2025.

People’s Postcode Lottery to debut latest cross-broadcaster ad

February 28, 2025, by Beau Jackson

will break during The Brit Awards on ITV1 and ITVX this weekend. In keeping with the strat...

A Tesco Clubcard ad till: a cashier smashes a Britain's Got Talent golden buzzer

Tesco Clubcard signs up as Britain’s Got Talent headline sponsor

February 24, 2025, by Ben Bold

the latest series of the show began on ITV1 and ITVX. The sponsorship is part of Tesco's "...

Moneysupermarket partners ITV to highlight how saving can be drama-free

January 13, 2025, by Eszter Gurbicz

on ITV1 and ITVX in 2025. The partnership was bought and planned by UM. The br...

Sarah Lancashire interrogating an office worker

'Proper' Yorkshire Tea ad gets Sarah Lancashire on the case

January 08, 2025, by Charlotte Rawlings

on demand, breaking during Grantchester at 9pm on ITV1. It will appear across cinema...

ITV Ident of buildings with Christmas lights

Alzheimer’s Society disrupts ITV festive announcements with bespoke idents

December 20, 2024, by Charlotte Rawlings

was created by Jess Pacey and Alicia Job. The idents will run across ITV1 during selected ...

Tesco: Gingerbread takes over player's progress table on The Chase.

Tesco extends Christmas ad with bonus spots on ITV and Sky Sports

November 27, 2024, by Beau Jackson

. The campaign will run on ITV1, ITV2, ITVBe and across the Sky Media portfolio during prim...

The Entertainer "Ray" by Adam & Eve/DDB

November 15, 2024

airing on TV during a celebrity edition of The Chase on ITV1 on Saturday (16 Novembe...

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