A Hell's Kitchen scratch card has been created and will be distributed within Best's 300,000-plus circulation. The promotion launches on April 14 to coincide with the programme's fourth series.
Prizes will include a chance to win £20,000 in addition to a range of Hell's Kitchen licensed merchandise. To win, consumers will need to match two symbols printed on the card to those appearing in the magazine over a two-week period.
The promotion was negotiated by The Isaac Agency and ITV director of promotions and new business for ITV Global Entertainment Corine Pouvreau-Miles.
The broadcaster is currently putting together a brand partnership promotion around the 50th anniversary of Coronation Street’s launch.
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