The agency’s appointment was orchestrated by ITV director of promotions Corine Pouvreau-Miles, who joined the broadcaster in September with a remit to create new revenue streams out of the channel’s properties.
Programmes to be involved include Coronation Street, Saturday Night Takeaway, Dancing on Ice and Hell’s Kitchen. The work will centre on creating campaigns that can be sold into brands. This will include experiential, on-pack and in-store activity. For the full story see P&I's Novemeber/ December issue.
The appointment of BD Network follows ITV's October launch of an experiential dance roadshow to promote its 'Fame' inspired prime-time series, 'Britannia High'.
The activity saw a dance company tour six major cities nationwide with a choreographer from dance studio Pineapple teaching children dance routines.
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