Feltz, who has notoriously battled with her weight and presented 'Plastic Surgery Live' on Five, would be a natural choice for the network, which lost its chatshow queen Trisha to Five last week.
An insider said: "She is the one with the most kudos and it would be an interesting move to bring her back."
Feltz and Goddard were once rivals in the daytime television arena, but in 1999 Feltz found herself at the centre of a scandal over news that fake guests had appeared on her show. Two producers lost their jobs in the fallout.
'Vanessa' was dropped from BBC One after poor ratings. Feltz then became more famous for her personal life, after her husband left her and she dramatically lost a large amount of weight.
She was also famous for losing it on live television while competing in 'Celebrity Big Brother'.
Feltz faces competition from former 'Brookside' actress Claire Sweeney, 'Loose Women''s Kaye Adams, and Cosmopolitan psychologist Dr Linda Papadopoulos for the ITV job.
As well as appearing on Five, Feltz has a slot on BBC London 94.9 and is appeared on 'Celebrity Fit Club'.
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